When creating a custom audience for Quora Ads using website traffic, which type of user behavior data provides the most accurate signal for retargeting efforts?

Users who visited specific product or service pages, especially those who added items to a cart or initiated a checkout process but did not complete the purchase, provide the most accurate signal. This behavior demonstrates a clear intent to purchase and a higher likelihood of conversion upon retargeting. These users are further down the sales funnel than those who simply browsed a homepage or read a blog post. By retargeting users who abandoned their cart, for example, with a special offer or reminder, advertisers can significantly increase their chances of recovering a sale. These signals represent demonstrated buying intent, not just passive interest.