How should you adjust your bidding strategy if your ads are consistently showing but receiving very few clicks?

If your ads are consistently showing but receiving very few clicks, the primary adjustment should be to improve your ad creative, specifically the headline and ad copy, as well as potentially re-evaluate your targeting parameters for relevance. A high impression count with a low click-through rate (CTR) suggests that your ads are not compelling or relevant enough to capture the attention of the target audience. Test different headlines, descriptions, and visuals to see what resonates better with your audience. Also verify that your ads are aligned with the intent of the questions or interests you are targeting, as a mismatch between the ad and the context can lead to low engagement.