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What is the most effective method to track organic conversions stemming directly from Reddit when the destination website cannot directly implement the Reddit Pixel?



The most effective method is to utilize a unique, trackable URL specifically for Reddit traffic using a URL shortener with UTM parameters. UTM parameters are tags added to a URL that allow tracking the source, medium, and campaign associated with the traffic. By using a URL shortener like Bitly or Rebrandly, you can create a shortened link with UTM parameters, such as `utm_source=reddit&utm_medium=organic&utm_campaign=subreddit_name`, and share this link on Reddit. When users click the link and visit the destination website, the UTM parameters are passed along, allowing Google Analytics (or another analytics platform) to accurately attribute the traffic and any resulting conversions to the specific Reddit post. Even without the Reddit Pixel, Google Analytics can capture this UTM data. Trackable coupon codes offer another method. If the website has any coupon codes created, then a unique coupon code for Reddit can be created that can be used when products are purchased. Referral marketing links may also work. An effective alternative to the Reddit pixel, is the ability to measure the impact of Reddit with a combination of shortened links, UTM parameters, and coupon codes.