What specific technique allows to identify and analyze competing brands' advertising strategies on Reddit without direct access to their ad campaigns?

The technique involves using multiple Reddit accounts, carefully configured to mimic the demographics and interests of the target audiences for those competing brands, and then actively browsing relevant subreddits while documenting the ads served. By creating profiles that align with the likely targeting criteria of competing brands, you increase the chances of being shown their ads. The profiles are created to match demographics. Then, use the accounts to browse subreddits relating to your company, and also the competitor. By consistently documenting the ads that are shown, one is able to get a sense for the competitor ad strategies and their creatives. Ads can be saved and analyzed. Frequency of particular advertisements can be observed. Landing page URLs that may appear can be analyzed using website analysis tools.