If many potential customers stop moving forward at one step in the sales process, what is that problematic step called?

The problematic step where many potential customers stop moving forward at one stage in the sales process is called a bottleneck. A bottleneck is a point in any sequential process, including a sales process, where the flow of progress is significantly constrained or limited, causing a backlog or a substantial slowdown for subsequent steps. The sales process itself is a series of structured stages that a potential customer, also known as a prospect, typically moves thro....