The digital marketing method that focuses on getting free visibility for a website in search engine results is Search Engine Optimization, commonly known as SEO. SEO is the systematic process of improving a website's visibility in the unpaid, or organic, section of search engine results pages (SERPs). This means making a website appear higher in search engine listings, such as those provided by Google or Bing, without directly paying the search engine for that placement. The visibility is considered "free" because, unlike paid advertising where a fee is incurred per click or impression, SEO aims to ear....
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