What framework helps a business find where customers might be lost in their journey, from finding to using a product?

The AARRR framework, also known as Pirate Metrics, helps a business find where customers might be lost in their journey from finding to using a product. This framework categorizes the customer lifecycle into five key stages, each represented by a letter: Acquisition, Activation, Retention, Referral, and Revenue. By tracking metrics for each stage, businesses can identify specific points where customers drop off or fail to progress, indicating where they are being lost. Acquisition refers to how customers discover a product or service. At this stage, customers might be lost if they do not find the product through marketing channels, visit the website, or download an application. Businesses track metrics like website traffic or app downloads to understand initial reach. Activation is the ....