What system helps a company decide which potential customers are most ready to buy, based on their actions?

The system that helps a company decide which potential customers are most ready to buy, based on their actions, is primarily known as a Lead Scoring system. Lead Scoring is a methodology used by companies to systematically rank sales leads in order to determine their sales-readiness and the likelihood of them becoming a paying customer. This ranking is achieved by assigning numerical scores to various attributes and, crucially, to the specific actions taken by a lead. Sales leads are individuals or organizations that have shown some level of initial interest in a company's products or services. The 'actions' mentioned in the question refer to behavioral data, which is gathered as leads interact with a company's marketing and sales touchpoints. Examples of such actions include visiting specific pages on a company's website (like a pricing page or product fea....