Why is monitoring ad frequency crucial even with high CTR and conversion rates?

Monitoring ad frequency is crucial even with high CTR and conversion rates because excessive ad exposure can lead to ad fatigue, negatively impacting player experience and ultimately diminishing the long-term effectiveness of the ad campaign. While high CTR (click-through rate) and conversion rates indicate that the ad is initially appealing and effective, repeatedly showing the same ad to the same players can cause them to become annoyed or desensitized. This can lead to decreased engagement with the game, negative sentiment towards the brand, and even player churn. Ad fatigue can manifest in several ways, such as players ignoring the ad altogether, actively avoiding the game, or even expressing their frustration on social media. By monitoring ad frequency, developers can identify when players are being overexposed to the ad and adjust their targeting settings to reduce the frequency. This can involve limiting the number of times a player sees the ad per day or per session, or targeting different segments of the player base. Maintaining a balance between ad exposure and player experience is essential for maximizing the long-term effectiveness of an ad campaign. Even with high initial performance, failing to monitor ad frequency can lead to diminishing returns and ultimately damage the game's reputation. A positive player experience is always the priority, and ad frequency should be managed to protect that.