In a Universal App Campaign (UAC) designed for Galaxy Store app installs, what initial optimization strategy yields the fastest positive ROI?

In a Universal App Campaign (UAC) for Galaxy Store app installs, the initial optimization strategy that yields the fastest positive ROI involves focusing on high-quality creative assets and precise audience targeting. UAC relies heavily on machine learning to optimize ad delivery, but it requires strong input to learn effectively. Initially, this means providing a diverse set of compelling ad creatives (text, images, videos) that clearly showcase the app's value proposition. Simultaneously, defining a narrow, well-defined target audience based on relevant interests, demographics, and app usage behaviors is crucial. For example, if promoting a fitness app, targeting users interested in health and wellness, physical activities, and specific fitness brands will produce quicker, better results. By supplying high-quality creatives and a focused audience, UAC can quickly identify the most effective combinations and efficiently allocate budget to acquire users with a higher likelihood of engagement and retention, leading to a faster positive ROI. Relying solely on broad targeting or generic creatives will significantly delay optimization and reduce initial returns.