What is the primary objective of employing keyword stemming within the Galaxy Store ASO strategy?

The primary objective of employing keyword stemming within a Galaxy Store App Store Optimization (ASO) strategy is to broaden the search reach of an app by targeting variations of a root keyword. Keyword stemming is the process of reducing words to their root or base form, allowing the Galaxy Store algorithm to match user search queries that include different forms of the same keyword. For example, if an ASO strategy targets the keyword 'running', stemming would ensure that the app also appears in search results for terms like 'run', 'runner', and 'ran'. This expands the app's visibility without requiring the explicit inclusion of every possible variation. By using stemming, developers can efficiently optimize their app listing to capture a wider audience using closely related search terms. It improves the coverage and relevance of the app in search results, thereby enhancing overall discoverability and organic installs. This is particularly useful in the Galaxy Store where precise matching of keywords might limit visibility.