Beyond standard keyword optimization, what is the primary objective when optimizing an app's website for improved SEO performance?

Beyond standard keyword optimization, the primary objective when optimizing an app's website for improved Search Engine Optimization (SEO) performance is to build domain authority and relevance, signaling to search engines that the website is a credible and valuable resource for information related to the app and its target audience. This involves creating high-quality, original content that addresses user needs and search queries related to the app's functionality, features, and benefits. For example, a website for a language learning app should feature blog posts, articles, and tutorials about language learning techniques, cultural insights, and the app's specific methodology. By consistently publishing valuable content, the website attracts organic traffic, earns backlinks from other reputable websites, and establishes itself as an authority in its niche. This increased domain authority positively impacts the app's overall SEO performance, making it more likely to rank higher in search results for relevant keywords and driving more organic traffic to the Galaxy Store listing. It is about positioning the website as a hub of valuable information for the app's target audience, not just a landing page.