What is the main advantage of incorporating Samsung Rewards into an application ecosystem, exceeding simple incentivization?

Beyond simple incentivization, the main advantage of incorporating Samsung Rewards into an application ecosystem is fostering long-term user loyalty and retention through interconnected value. Samsung Rewards provides a unified loyalty program across various Samsung services and apps, creating a network effect that encourages users to remain within the Samsung ecosystem. Users accumulate points by engaging with different Samsung products and services, and they can redeem these points for rewards across the same ecosystem. For example, a user might earn points by making purchases on a Samsung device and then redeem those points for in-app purchases in a Galaxy Store app. This creates a continuous cycle of engagement and rewards, strengthening user attachment to the Samsung brand and its integrated offerings. By creating a seamless and rewarding experience across multiple touchpoints, Samsung Rewards effectively increases user lifetime value and reduces churn, going beyond the short-term gains of simple incentives.