What critical step must be taken before launching a paid advertising campaign for a Galaxy Store app to accurately measure success?

The critical step that must be taken before launching a paid advertising campaign for a Galaxy Store app to accurately measure success is implementing a reliable mobile attribution tracking solution. Mobile attribution is the process of identifying the source of an app install, allowing developers to determine which ad campaigns, channels, and creatives are driving the most downloads. Without accurate attribution tracking, it's impossible to know which ads are effective and which are wasting budget. This involves integrating a mobile measurement partner (MMP) SDK into the app and configuring it to track installs and in-app events. For example, popular MMPs include Adjust, AppsFlyer, and Branch. These platforms provide detailed reports on campaign performance, including install attribution, cost per install (CPI), return on ad spend (ROAS), and user retention. By setting up attribution tracking before launching the campaign, developers can make data-driven decisions about budget allocation, ad creative optimization, and audience targeting, maximizing the return on their advertising investment.