FREE
daily Instructor: Dr. Taylor PottsAbout this Course
Social Media Marketing Strategies
This course is designed to provide students with a comprehensive understanding of social media marketing strategies and their role in modern business and digital marketing. Social media has become a powerful platform for businesses to connect with their target audience, build brand awareness, and drive engagement. As such, understanding how to effectively leverage social media for marketing purposes is essential for success in today's competitive digital landscape.
The course will cover various aspects of social media marketing, including platform selection, content creation, audience targeting, analytics, and campaign optimization. Students will learn how to develop and implement effective social media marketing strategies that align with business objectives and engage users across different social media platforms.
Key Topics Covered:
- Introduction to Social Media Marketing
- Understanding Different Social Media Platforms
- Identifying Target Audiences and Creating Buyer Personas
- Content Creation and Curation for Social Media
- Social Media Advertising and Paid Campaigns
- Social Media Analytics and Performance Measurement
- Influencer Marketing and Collaborations
- Community Management and Engagement
- Social Media Crisis Management
- Developing Social Media Marketing Strategies
Throughout the course, students will have the opportunity to analyze real-world case studies, conduct market research, and work on practical social media marketing projects. By the end of the course, students will have a solid foundation in social media marketing strategies and be equipped with the skills to design and execute effective social media campaigns to achieve business goals.
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Expert Coaching
Have an expert instructor guide you through your learning journey.
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Frequently Asked Questions
For detailed information about our Social Media Marketing Strategies course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 15 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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