For a complicated money proposal, what must come right after you clearly state the client's big problem to make your idea most convincing?

For a complicated money proposal, right after you clearly state the client's big problem, you must immediately and precisely articulate the direct, negative impact or consequences of that problem specifically on the client. This means detailing exactly how the identified problem is harming their business, financial performance, operational efficiency, competitive standing, or strategic objectives. By explaining the tangible costs, risks, lost opportunities, or adverse effects directly attributable to the problem, you intensify the client's sense of urgency and their perceived need for a solution. This critical step solidifies the "why" they should care, transforming a general issue into a personal and pressing challenge that demands resolution. For example, if the problem is "your inventory management system is outdated," the next step for conviction is to explain, "this outdated system is causing you to lose 15% of potential sales due to stockouts, incurring an additional $50,000 annually in carrying costs from excess inventory, and leading to customer dissatisfaction." This amplification of the problem's specific pain points prepares the client to fully appreciate the value and necessity of your proposed idea.