What is the specific advantage of utilizing Custom Audiences within Spotify Ad Studio campaigns?

The specific advantage of utilizing Custom Audiences within Spotify Ad Studio campaigns is the ability to target highly specific listener segments based on their listening behavior and preferences that are not available through Spotify's standard targeting options. Custom Audiences allow advertisers to upload lists of seed artists. Spotify then uses this to identify listeners who are similar to fans of the listed artists. Creating an audience by compiling a list of artists that are similar in style to your music lets you target potential new listeners that are most likely to enjoy your tracks. This hyper-targeting capability leads to more efficient ad spend, as ads are shown to listeners who have a demonstrated affinity for similar music, increasing the likelihood of engagement and conversion compared to broader, less targeted campaigns.