When negotiating with a music influencer for playlist promotion, which metric should be prioritized to determine the VALUE of their playlist network?

The metric that should be prioritized is the average listener retention rate or 'streams per listener' within the influencer's playlists. Total follower count is a superficial metric. A high follower count can be misleading if many of those followers are inactive or don't regularly listen to the playlists. Prioritizing 'streams per listener' reveals how engaged the playlist's active audience is. For example, a playlist with fewer followers but a high 'streams per listener' indicates a more dedicated and responsive audience, suggesting a higher likelihood that adding your music will result in meaningful streams and engagement from listeners truly interested in the playlist's genre or theme. This metric shows the true effectiveness of the playlist in driving streams.