What is the MOST important targeting parameter to adjust when Spotify Ad Studio campaign analytics indicate that the primary audience is outside of the artist's established geographic fanbase?

The most important targeting parameter to adjust is geographic location. If analytics show the primary audience is outside the established geographic fanbase, the ad campaign's location targeting is too broad or incorrectly configured. Spotify Ad Studio allows for precise geographic targeting, enabling advertisers to specify countries, regions, or even cities. Tightening the geographic focus to align with the artist's core fanbase will improve ad relevance and reduce wasted ad spend on audiences unlikely to engage with the music. For instance, if an artist primarily has a fanbase in the United States, but the ad campaign is delivering impressions in Europe, narrowing the geographic targeting to the United States will ensure the ad reaches the intended audience, directly improving ROI.