Which Spotify playlist type is generally most difficult to influence, but potentially the most valuable regarding long-term stream growth?
Editorial playlists are generally the most difficult to influence, but potentially the most valuable for long-term stream growth. Editorial playlists are curated by Spotify's in-house team of music experts. Securing placement on these playlists requires meeting their strict standards and aligning with their curatorial vision, which can be highly competitive and subjective. However, inclusion on a popular editorial playlist can expose an artist's music to a vast audience of engaged listeners, leading to sustained streams, increased followers, and long-term recognition on the platform. Editorial placement gives a track the best visibility of any other opportunity on Spotify.