What is the primary function of the 'Artist Pick' feature on Spotify for Artists?

The primary function of the 'Artist Pick' feature on Spotify for Artists is to highlight a specific track, album, playlist, or event at the top of an artist's profile for a limited period. This allows artists to directly draw attention to their current focus or strategic priority. For example, an artist might use the Artist Pick to promote their newest single, an upcoming tour, or a playlist they've curated. It provides immediate, targeted visibility, ensuring visitors to the artist's profile see the selected item first. The Artist Pick overrides the default profile layout, placing the chosen content prominently. It's a simple but effective tool for directing listener attention and promoting specific initiatives directly to their Spotify audience.