In paid search advertising, what advanced bidding strategy optimizes for conversions when the sales cycle is unusually long and involves multiple touchpoints?

In paid search advertising, Value-Based Bidding is the advanced bidding strategy that optimizes for conversions when the sales cycle is unusually long and involves multiple touchpoints. Value-based bidding focuses on assigning a monetary value to each conversion based on its predicted long-term worth to the business. This is particularly crucial for long sales cycles where the initial click may not immediately result in a sale, but contributes to a future, highe....