What is the primary goal of the 'Redirection Tactic' when confronted with criticism?

The primary goal of the 'Redirection Tactic' when confronted with criticism is to shift the focus of the conversation away from the negative issue and towards a more favorable topic or framing. This aims to minimize the impact of the criticism by diverting attention and preventing it from dominating the narrative. For example, if criticized for a project delay, one might redirect the conversation to highlight the project's innovative features or its positive impact on the community. The objective is not necessarily to deny the criticism outright, but rather to dilute its significance by introducing more positive or less damaging elements into the discussion, thereby controlling the overall perception of the situation.