What is the purpose of using persuasive language techniques such as framing and anchoring?

The purpose of using persuasive language techniques such as framing and anchoring is to influence how others interpret information and form opinions, thereby shaping their perceptions and decisions in a desired direction. Framing involves presenting information in a specific way to emphasize certain aspects and downplay others, influencing how the issue is perceived. For example, describing a medical treatment as having a '90% survival rate' frames it more positively than saying it has a '10% mortality rate,' even though the information is the same. Anchoring involves providing a reference point or initial piece of information that influences subsequent judgments and estimates. For example, initially stating a high price for a product can make a lower price seem more appealing, even if the lower price is still relatively high. These techniques exploit cognitive biases to subtly guide perception and decision-making, making the message more persuasive and impactful. They allow for controlling the narrative and influencing the audience's interpretation of information.