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In a product-led growth (PLG) strategy, what is the specific purpose of the 'activation' milestone within the user journey?



In a product-led growth strategy, the activation milestone marks the specific moment when a new user experiences the core value of the product for the first time. This event is commonly referred to as the Aha! moment. The purpose of this milestone is to bridge the gap between a user signing up for an account and forming a long-term h....

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