In the context of the 'chasm,' what is the primary reason early adopters and the early majority require different go-to-market approaches?

The primary reason early adopters and the early majority require different go-to-market approaches is that they have fundamentally opposing motivations for purchasing new technology. Early adopters are visionaries who buy products to gain a strategic competitive advantage. They are willing to tolerate bugs, unfinished features, and steep learning curves because they want to be the first to leverage an innovation tha....