What is the primary purpose of using lifestyle imagery in product listings on Temu, compared to using only product-focused images?

The primary purpose of using lifestyle imagery is to demonstrate the product's use and benefits in a real-world context, creating an emotional connection with potential buyers and increasing their desire to own the product. While product-focused images showcase the product's features and details, lifestyle images show the product in action, highlighting how it integrates into a person's life and solves a problem. This creates aspiration and helps buyers envision themselves using and enjoying the product. For instance, a product-focused image of a 'backpack' shows its compartments and material, while a lifestyle image shows someone hiking with the backpack, conveying its comfort, practicality, and suitability for outdoor adventures. Lifestyle imagery connects with the customer on an emotional level, driving conversion rates beyond what product-focused images alone can achieve.