How does the structure and format of video ads on Temu directly influence Cost Per Acquisition (CPA)?

Video structure and format directly impact CPA by influencing viewer engagement, click-through rates, and ultimately, conversion rates. Short, concise videos that immediately grab attention and clearly showcase the product's benefits tend to have lower CPAs. The initial seconds are critical; failing to capture viewer interest quickly leads to drop-off and wasted ad spend. Including a clear call to action (CTA), such as 'Shop Now' or 'Learn More,' and optimizing the video for mobile viewing (vertical format, clear visuals on small screens) also contribute to a lower CPA. For example, a 15-second video demonstrating a 'kitchen gadget' and ending with a prominent 'Buy Now' button is more likely to result in a purchase than a longer, less engaging video with a subtle CTA. The video's narrative, visual appeal, and clear value proposition all contribute to driving conversions efficiently.