What specific strategy differentiates a high-performing Temu product listing regarding SEO from a low-performing listing with similar products?

The key differentiator is a strategic and comprehensive approach to keyword optimization across all listing elements, combined with a higher click-through rate (CTR) and conversion rate. A high-performing listing doesn't just include keywords; it strategically integrates them into the product title, description, bullet points, and backend search terms, creating a cohesive and highly relevant listing for targeted search queries. It also anticipates customer search behavior and includes relevant long-tail keywords. Furthermore, it goes beyond keyword stuffing and focuses on creating compelling, informative, and visually appealing content that encourages clicks and purchases. For example, a low-performing listing for 'blue women's running shoes' might simply repeat those keywords. A high-performing listing would use variations like 'lightweight blue running sneakers for women', incorporate benefit-driven bullet points mentioning 'breathable mesh' and 'superior cushioning', and use backend keywords like 'azure athletic shoes' or 'navy jogging trainers'. Crucially, it attracts more clicks and converts more viewers into buyers due to this enhanced relevance and appeal, signaling to Temu's algorithm that it's a superior listing.