How can a Temu seller use customer reviews to identify new keywords to target in their product listings?

Temu sellers can analyze customer reviews to identify emerging trends, unmet needs, and the specific language customers use to describe the product, revealing valuable keyword opportunities. By systematically reading and categorizing reviews, sellers can identify frequently mentioned product features, use cases, benefits, and even complaints, which often contain relevant keywords they may have overlooked. For example, if numerous customers mention that a 'travel pillow' is 'perfect for airplane naps' or 'great for long car rides', these phrases can be incorporated into the product description and backend search terms to attract users specifically searching for those use cases. Analyzing both positive and negative reviews provides a comprehensive understanding of customer perception and language, allowing sellers to refine their keyword strategy and improve listing relevance.