How should the inclusion of backend search terms differ from the keywords used in the visible product description to maximize relevance on Temu?

Backend search terms, unlike visible product description keywords, should include variations, synonyms, misspellings, and related terms that wouldn't naturally fit into the written description but are still relevant to the product. The visible product description keywords should focus on readability, clarity, and persuasiveness for the customer, directly highlighting key features and benefits. Backend keywords are for the algorithm; description keywords are for the buyer. For example, if you are selling 'faux leather handbags', your visible description would use phrases like 'stylish faux leather handbag', 'durable faux leather', 'perfect for everyday use'. Your backend search terms, however, could include 'vegan leather purse', 'pleather bag', 'imitation leather tote', 'fake leather satchel', 'handbag misspelling' (with common misspellings). This ensures that even if a customer searches with a slightly different term or misspelling, your product still appears in the search results, without cluttering the customer-facing description.