What is the fundamental importance of aligning SMART goals with an individual's higher motivations?

The fundamental importance of aligning SMART goals with an individual's higher motivations is that it fosters intrinsic motivation and sustained commitment. When a goal connects to a person's values, purpose, or passions, they are more likely to be engaged, persistent, and fulfilled in pursuing it. This intrinsic drive transcends the limitations of external rewards or pressure, leading to greater effort, creativity, and resilience in the face of challenges. Without this alignment, even a well-defined SMART goal can become a source of stress or resentment, leading to decreased performance and eventual abandonment. For instance, a salesperson who values helping people might find greater satisfaction and motivation in achieving sales targets if they understand how their products or services genuinely improve their customers' lives. Conversely, a SMART goal imposed upon them without regard for their values is far less likely to be achieved with enthusiasm or sustained effort.