FREE
daily Instructor: Dr. Kenneth RayAbout this Course
The Psychology of Demand: Influencing Consumer Behavior
Consumer behavior is a complex phenomenon that is influenced by a variety of factors, including social, cultural, and psychological factors. In this course, we will explore the psychology of demand and how it can be used to influence consumer behavior.
We will begin by examining the basic principles of consumer psychology, including motivation, perception, and learning. We will then explore how these principles can be used to create effective marketing campaigns, influence purchasing decisions, and build brand loyalty.
Throughout the course, we will also discuss the ethical considerations involved in using psychology to influence consumer behavior. We will explore the potential risks and benefits of various marketing strategies and discuss how companies can balance the needs of their customers with their own business goals.
Topics covered in this course include:
- The principles of consumer psychology
- The role of emotion in consumer decision-making
- The psychology of pricing and discounts
- The power of branding and brand loyalty
- The impact of social influence on consumer behavior
This course is designed for anyone interested in understanding the psychology of demand and how it can be used to influence consumer behavior. Whether you are a marketer, a business owner, or simply interested in the psychology of consumer behavior, this course will provide you with the knowledge and tools you need to understand and influence consumer behavior.
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Expert Coaching
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Frequently Asked Questions
For detailed information about our The Psychology of Demand: Influencing Consumer Behavior course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 12 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.