What is the key difference between a 'brand takeover' ad and a 'top view' ad on TikTok, influencing their respective campaign goals?

The key difference between a 'brand takeover' ad and a 'top view' ad on TikTok lies in the *timingof ad display and the *durationof guaranteed exclusivity, significantly influencing their respective campaign goals. A 'brand takeover' ad is displayed *immediatelyupon opening the TikTok app, ensuring it's the first thing a user sees. It offers a short burst of *completeexclusivity, typically lasting for a few seconds, before transitioning to other content. The primary goal is to achieve maximum *immediatebrand awareness and high impact. In contrast, a 'top view' ad appears at the *topof the 'For You' page feed after a few seconds of organic content viewing. While it also guarantees prominent placement, it doesn't offer the same *instantaneousand exclusive takeover as the former. 'Top View' ads allow for longer video formats (up to 60 seconds) which support storytelling and deeper engagement. Therefore, 'brand takeover' ads prioritize immediate visibility, while 'top view' ads aim for sustained engagement within the user's browsing experience.