What is the key difference between a 'brand takeover' ad and a 'top view' ad on TikTok, influencing their respective campaign goals?

The key difference between a 'brand takeover' ad and a 'top view' ad on TikTok lies in the *timingof ad display and the *durationof guaranteed exclusivity, significantly influencing their respective campaign goals. A 'brand takeover' ad is displayed *immediatelyupon opening the TikTok app, ensuring it's the first t....