Question

What level of access is required in the TikTok Business Center to manage pixel configuration for a connected website?

Accepted Answer

To manage pixel configuration for a connected website within the TikTok Business Center, you generally need either &#x27;Admin&#x27; access to the Business Center or &#x27;Admin&#x27; access to the specific ad account linked to the pixel. While an &#x27;Operator&#x27; role allows for campaign management, it typically does not grant sufficient permissions to modify pixel settings. The &#x27;Admin&#x27; role provides full control over the Business Center or Ad Account, including the ability to create, install, and manage the TikTok pixel on the connected website. This includes tasks such as generating the pixel code, adding custom events, and configuring data sharing settings. Without appropriate administrative privileges, users will be unable to access and modify the pixel configuration, which is essential for accurate tracking and attribution of website conversions.

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What level of access is required in the TikTok Business Center to manage pixel configuration for a connected website?

To manage pixel configuration for a connected website within the TikTok Business Center, you generally need either 'Admin' access to the Business Center or 'Admin' access to the specific ad account linked to the pixel. While an 'Operator' role allows ....