What is the most critical aspect to evaluate in a TikTok creator's profile to determine their suitability for a long-term brand ambassadorship?

The most critical aspect to evaluate in a TikTok creator's profile for a long-term brand ambassadorship is the *consistency and authenticityof their content style and values, and their alignment with the brand's long-term vision. While metrics like engagement rate and follower count are important, they can be misleading if the creator's content doesn't consistently reflect the brand's values or if their audience isn't genuinely interested in the brand's offerings. A long-term ambassadorship requires a creator whose personal brand naturally aligns with the brand they are representing, enabling them to authentically integrate the brand into their content over an extended period without feeling forced or inauthentic. Inconsistent content or a history of promoting conflicting values can damage the brand's reputation, regardless of short-term engagement metrics. Reviewing historical content and assessing the creator's overall brand image is crucial for ensuring a successful, long-lasting partnership.