What is the recommended approach to handling situations where a TikTok creator's content violates brand guidelines *afterthe campaign has launched?

If a TikTok creator's content violates brand guidelines *afterthe campaign has launched, the recommended approach involves a multi-step process prioritizing immediate action and clear communication. First, immediately contact the creator to express the concern and request that they revise or remove the offending content. Provide specific details about the violation and reference the relevant sections of the brand guidelines. Simultaneously, pause any ads featuring the violating content to prevent further exposure. If the creator is unresponsive or unwilling to address the issue promptly, consider taking formal action, such as requesting TikTok to remove the content or terminating the partnership agreement. The severity of the violation and the creator's response will dictate the appropriate course of action, balancing the need to protect the brand's image with maintaining a positive relationship with the creator. Document all communication and actions taken for legal and reporting purposes. If the violation is severe or causes significant damage to the brand, consulting legal counsel is advisable.