What specific data point within TikTok Ads Manager enables you to accurately assess the incremental impact of your TikTok advertising on overall sales?

The specific data point within TikTok Ads Manager that enables you to accurately assess the incremental impact of your TikTok advertising on overall sales is 'Conversion Lift'. Conversion Lift studies (available within TikTok Ads Manager, but require specific setup) compare the sales performance of a test group exposed to your TikTok ads against a control group that was *notexposed to your ads. By analyzing the difference in sales between these two groups, Conversion Lift isolates the incremental impact directly attributable to your TikTok campaigns, eliminating the influence of other marketing channels or external factors. Standard conversion tracking only shows which users converted after seeing or clicking your ads, but does not reveal whether those conversions would have happened organically anyway. Conversion Lift provides a true measure of the *addedvalue generated by your TikTok advertising efforts, providing a more accurate representation of ROI.