When using the TikTok Creator Marketplace, which performance metric most directly indicates a creator's ability to drive *qualifiedtraffic to a brand's website?

The performance metric that *mostdirectly indicates a TikTok creator's ability to drive *qualifiedtraffic to a brand's website is 'Click-Through Rate (CTR)' on the call-to-action within their content, combined with website conversion data. While metrics like views, likes, and comments provide insight into overall engagement, CTR specifically measures the percentage of viewers who clicked the link to visit the website. However, CTR alone isn't sufficient; you need to analyze website data (e.g., bounce rate, time on site, conversion rate) to determine the *qualityof that traffic. High CTR paired with low website conversion rates suggests the traffic may not be adequately qualified, signaling a potential mismatch between the creator's audience and the brand's offerings, or misleading ad copy. Analyzing both CTR and website behavior provides a comprehensive understanding of the creator's effectiveness in driving valuable traffic.