When running a TikTok Ads campaign with a 'Conversion' objective, how does the 'Optimization Event' setting influence ad delivery?

When running a TikTok Ads campaign with a 'Conversion' objective, the 'Optimization Event' setting directly influences ad delivery by instructing the TikTok algorithm on *whichspecific action to prioritize when seeking conversions. The 'Optimization Event' tells the algorithm what constitutes a valuable conversion for your campaign. If you choose 'Website Purchases' as the optimization event, the algorithm will show your ads to users who are most likely to make a purchase on your website, based on their past behavior and interactions on TikTok. If you choose 'Lead Generation' as the optimization event, the algorithm will prioritize users who are most likely to submit a lead form. The algorithm uses machine learning to identify patterns and characteristics among users who have previously completed the selected 'Optimization Event' and then targets similar users with your ads. Selecting the *correctand most relevant optimization event is crucial for maximizing the effectiveness of your conversion-focused campaign and achieving your desired business outcomes.