Beyond simple disclosure, what is the PRIMARY reason that FTC guidelines are relevant to Twitch streamer brand deals?

Beyond simple disclosure, the primary reason FTC (Federal Trade Commission) guidelines are relevant to Twitch streamer brand deals is to ensure that endorsements and sponsored content are presented in a way that is truthful and not misleading to consumers. While disclosure is crucial (e.g., using #ad or #sponsored), the FTC guidelines go further by requiring that the streamer's opinions and experiences with the product or service being promoted are genuine and reflect their hone....