A Twitch streamer is offered a long-term brand ambassadorship. Besides monetary compensation, what other factors should be prioritized during negotiation?

Besides monetary compensation, a Twitch streamer offered a long-term brand ambassadorship should prioritize several other crucial factors during negotiation. These include the scope of deliverables and creative control, exclusivity clauses, performance metrics and reporting, termination clauses, and brand alignment. The 'scope of deliverables and creative control' defines the specific content the streamer is expected to create, the frequency of mentions, and the level of input they have in the creative process. It's essential to ensure the deliverables are realistic and align with the streamer's brand and content style to avoid alienating their audience. 'Exclusivity clauses' dictate whether the streamer can work with competing brands. These clauses can significantly limit the streamer's options and should be carefully considered. 'Performance metrics and reporting' define how the success of the ambassadorship will be measured and the frequency with which the streamer must provide data. These metrics should be clearly defined and achievable. 'Termination clauses' outline the conditions under which either party can terminate the agreement. It is important to understand the consequences of early termination and ensure fair terms for both sides. Finally, and fundamentally, 'brand alignment' refers to how well the brand's values and target audience match the streamer's own. Partnering with a brand that doesn't resonate with the streamer's audience can damage their credibility and negatively impact their channel. These factors, alongside monetary compensation, are essential for a successful and sustainable long-term brand ambassadorship.