A Twitch streamer violates the terms of a brand deal. What is the most likely legal consequence?

The most likely legal consequence of a Twitch streamer violating the terms of a brand deal is a breach of contract lawsuit filed by the brand. Brand deal contracts are legally binding agreements that outline the obligations of both the streamer and the brand. If the streamer fails to fulfill their contractual obligations, such as failing to deliver the agreed-upon content, violating exclusivity clauses, or making false or misleading statements about the brand, they may be sued for breach of contract. In a breach of contract lawsuit, the brand would seek damages to compensate them for the financial losses they incurred as a result of the streamer's violation. These damages could include lost profits, the cost of finding a replacement streamer, and damage to the brand's reputation. The specific amount of damages would depend on the severity of the breach and the terms of the contract. In addition to monetary damages, the brand may also seek an injunction, which is a court order requiring the streamer to cease the violating behavior. While criminal charges are unlikely in most breach of contract cases, a streamer could face legal trouble if their violation involves fraud or other illegal activities. The specific legal consequences will depend on the specific terms of the contract and the applicable laws in the relevant jurisdiction.