How does understanding the 'recency' of a viewer's engagement impact ad targeting strategies on Twitch?

Understanding the 'recency' of a viewer's engagement is critical for optimizing ad targeting strategies on Twitch because it provides insights into the viewer's current interests and level of activity within the platform. 'Recency' refers to how recently a viewer has interacted with specific content, channels, or categories on Twitch. Viewers who have engaged recently with a particular game, channel, or type of content ....