What is the MOST effective bidding strategy for a Twitch ad campaign with a limited budget and a goal of maximizing reach?

The MOST effective bidding strategy for a Twitch ad campaign with a limited budget and a goal of maximizing reach is typically 'Cost Per Mille (CPM) bidding with manual bid optimization'. CPM bidding means you pay for every 1,000 impressions your ad receives. With a limited budget, automated bidding strategies can quickly deplete your funds by bidding aggressively to secure ad placements, potentially focusing on high-value but less frequent opportunities. Manual CPM bidding, on the other hand, allows you to set a specific bid price for every 1,000 impressions, enabling you to control your spending and stretch your budget further. By carefully monitoring the performance of your ad campaign and adjusting your bids based on the results, you can optimize your reach and ensure that your ads are being shown to as many viewers as possible within your budget. This requires actively managing the campaign, observing which channels and demographics are delivering the most impressions for the lowest cost, and then reallocating your budget accordingly. For example, you might start with a low CPM bid and gradually increase it until you reach a point where the number of impressions begins to plateau or the cost becomes unsustainable. It is crucial to constantly refine the bid to balance cost and overall reach. While automated bidding might be more convenient, manual CPM bidding provides greater control and efficiency when working with a limited budget and aiming for maximum reach.