In a brand deal contract, what specific legal term defines the permitted usage of the streamer's likeness and content by the brand?

In a brand deal contract, the specific legal term that defines the permitted usage of the streamer's likeness and content by the brand is 'Intellectual Property Rights' combined with a 'License Grant'. 'Intellectual Property Rights' refer to the legal rights protecting creations of the mind, encompassing things like trademarks, copyrights, and patents. In the context of a Twitch streamer, this includes their channel name, logo, original content, and their personal image or likeness. However, simply owning these rights doesn't automatically allow a brand to use them. This is where the 'License Grant' comes in. A license grant is a specific clause within the contract that explicitly details how the brand is allowed to use the streamer's intellectual property. This clause will outline exactly what the brand can do with the streamer's likeness and content, specifying the duration of usage, the territories where the usage is permitted, the media channels where the content can be displayed (e.g., social media, websites, advertisements), and any restrictions on how the likeness and content can be modified or altered. For example, a license grant might allow a brand to use the streamer's image in online banner ads for six months in North America, but it might prohibit them from using the image in television commercials or altering it in any way. Without a clear and specific license grant, the brand would not have the legal right to use the streamer's intellectual property, potentially leading to copyright infringement or other legal issues. Therefore, both the streamer and the brand must carefully define the scope of the license grant to avoid misunderstandings and protect their respective interests.