What is the PRIMARY risk associated with failing to clearly define exclusivity clauses in a brand deal contract?

The PRIMARY risk associated with failing to clearly define exclusivity clauses in a brand deal contract is the potential for legal disputes and financial liabilities arising from a breach of contract. Exclusivity clauses restrict the streamer from promoting or partnering with competing brands within a specific timeframe and scope. If these clauses are vaguely worded or ambiguous, it becomes difficult to det....