Detail a specific strategy to promote user-generated content within a VK community while simultaneously driving traffic to a specific product page.

A specific strategy to promote user-generated content (UGC) within a VK community while simultaneously driving traffic to a specific product page involves running a contest where users submit content featuring or related to the product, with the winning submissions prominently displayed and linked to the product page. First, clearly define the contest theme and rules, ensuring that the UGC is relevant to your product and brand. For example, if you're selling fitness equipment, you could ask users to submit photos or videos of themselves using your equipment to achieve their fitness goals. Second, create a dedicated contest page within your VK community with clear instructions on how to participate, the contest deadline, and the prize(s) being offered. Make it visually appealing and easy to navigate. Third, actively promote the contest within your VK community and across other relevant channels, such as your website or email list. Use engaging visuals and compelling copy to encourage participation. Fourth, establish a system for collecting and moderating UGC submissions. Ensure that all submissions meet the contest criteria and adhere to VK's community guidelines. Fifth, feature the best UGC submissions prominently within your VK community, creating a dedicated album or section to showcase the content. Tag the users who created the content and encourage them to share it with their friends. Sixth, include a clear call-to-action with each featured UGC submission, directing users to your product page. Use a trackable link to monitor the traffic generated from the UGC. For example, the caption could say 'Inspired by [User's Name]'s fitness journey? Check out the equipment they used to achieve their goals! [Link to product page]'. Finally, select the winning submissions based on predefined criteria, such as creativity, originality, and relevance to the product. Award the winners with prizes that are relevant to your brand and appealing to your target audience, such as gift cards, product discounts, or exclusive merchandise. This strategy not only promotes user-generated content, but also drives targeted traffic to your product page, increasing brand awareness, engagement, and ultimately, sales.