What is the impact of VK's 'Mercury' system on advertising campaign performance and how can advertisers adapt to it?

VK's 'Mercury' system is an automated content moderation and quality control system that significantly impacts advertising campaign performance by filtering out low-quality content, fake accounts, and bot activity. This primarily affects advertisers by improving the accuracy of audience targeting and engagement metrics, leading to more efficient ad spend. Before Mercury, advertisers might have seen high impression numbers but low conversion rates due to ads being shown to bots or fake accounts. Mercury reduces this by ensuring ....