When implementing dynamic retargeting on VK, what data points are crucial to pass via the Pixel to ensure effective product personalization?

For effective product personalization in dynamic retargeting on VK, it's crucial to pass specific data points via the VK Pixel that accurately reflect user behavior and product interactions on your website. The most important data points are product ID, product category, page type, and cart value. Product ID uniquely identifies each product on your website. This allows VK to display ads featuring the exact products a user viewed or added to their cart. Product Category provides context about the type of product. It enables VK to show related products or category-specific promotions. Page Type indicates the specific page the user visited on your website, such as product page, category page, cart page, or purchase confirmation page. This allows for tailored messaging based on the user's stage in the buying process. For example, if a user visited a product page but didn't add the item to their cart, the retargeting ad could highlight the product's features. Cart Value is essential for retargeting users who abandoned their shopping carts. It allows you to offer incentives, such as free shipping or discounts, to encourage them to complete their purchase. In addition to these core data points, you can also pass custom parameters relevant to your specific business. For example, for a travel website, you could pass data such as destination, travel dates, and number of travelers. Accurately capturing and passing these data points to the VK Pixel enables the creation of highly personalized and effective dynamic retargeting campaigns that drive conversions and increase ROI.